As for Background

Serene considers herself flexible, chill, supportive, friendly, collaborative… and a thoughtful creative, and teammate.

A background in experimental media design, she honed the art of information, attention & delight.

As a Career Designer

Serene recently spent five years under the tutelage of another creative lead at a design agency. Ready to return to a leadership role, she brings a human management style that includes the all important “compliment sandwich.” She excels at directing design teams and delivering seriously thoughtful, high-quality work.

With a natural tendency to throw herself into all facets of the design experience, she has worked in UI and UX for web, marketing for ecommerce and retail, copywriting and brand voice, building and launching brands and awareness campaigns, managing design teams, and leading studio and location photoshoots from sketch to finished design.

Her favorite design projects are not the slick, minimal ones, the trendy, or the hip. She loves enduring, lasting, impactful design, like propaganda. Think: The Barbara Kruger of optimism.

As a Human

Serene loves absorbing energy from the sun. She loves learning and synthesizing information into cartoons, scripts, videos, and fresh narratives for sci-fi futures we actually want to live in. When she hit 40, she decided to start running half marathons with her sister. Beach air regulates her nervous system. She loves reading philosophy, psychology, history, and science. She lives in Los Angeles’ Leimert Park with her family and way too many animals.